Imagine you’re at a networking event or a casual coffee meeting and someone asks: “So, what do you do?”
If you’re in the financial world, you know that response matters. It needs to be compelling, relatable, and different from the generic “I help people with their money.” One of the best ways to stand out? Tell a story. Give an example.
Let’s dive into one I call the “Savings Efficiency Strategy”—and the best part is, you can explain it with just a pen and a napkin.
🧮 The Scenario: A Simple Savings Conversation
Let’s say you’re talking with a couple who makes $200,000 a year combined. They’re saving $15,000 annually, and they believe they can earn an 8% return on those savings.
Quick math:
8% of $15,000 = $1,200. That’s their projected annual growth.
Now, this is where many financial professionals jump in and say:
“Why settle for 8%? I can help you get 10%!”
Sure, that sounds impressive. But 10% of $15,000 is $1,500—only $300 more than the original return. And to get that extra return, the client would have to take on more risk.
⚠️ Risk vs. Efficiency: A Better Focus
So here’s a better way to look at it.
Instead of squeezing more out of the $15,000 they’re already saving (and increasing their risk), what if we looked at the other $185,000 they’re not saving?
What if you could help them reduce their annual expenses by just 1%—without them even feeling it?
That’s $1,850 saved.
Now flip the script. If we treat that $1,850 as additional savings, and express it as a return on the original $15,000 they’re already saving, what do you get?
👉 A 12.33% effective rate of return
👉 With no additional risk
Now that catches attention.
📈 Why This Works
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It’s visual and easy to follow
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It focuses on behavior, not products
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It shows how you add value without pushing a sale
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It shifts the conversation from “rate of return” to efficiency and control
And best of all? You can explain the entire concept in under a minute.
🧠 The Big Takeaway
Clients don’t always need to be sold on bigger returns. They need help finding money, they’re already earning—but losing unknowingly and unnecessarily.
That’s what makes you different.
So the next time someone asks what you do, don’t just say you help people save or invest.
Say something like:
“I help people uncover money they didn’t realize they were losing—and show them how to improve their financial life without increasing their risk. Want to see how? I can show you in under a minute.”
Now that’s a conversation starter.
Watch Starr Barnum walk you through this Quick Concept:
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